Latest Articles


Six Simple Steps for Building a Referral Program That Works

Last updated: 08/15/2018

Brand evangelists and word-of-mouth marketing have been around for centuries–they just spread the word differently than in days gone by. In today’s digital age, referral...

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Back Story: A Brief History of the Fanny Pack

Last updated: 08/15/2018

By now it’s no secret that the fanny pack, the most scorned member of the handbag family, has been experiencing a massive resurgence this year. Spotted during Fashion Week on...

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New Promotional Items: Stay on Trend with Speckled Drinkware

Last updated: 08/15/2018

Glitter and polka dots were popular trends in their heyday. During the Prohibition Era, flappers wore flashy sequins while dancing the Charleston. In the 50s, it was all about...

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Can You Create a Need for Promotional Products?

Last updated: 08/15/2018

Most experienced salespeople are at least somewhat familiar with the idea of selling to a client’s needs. So how do you do that when prospects feel like they don’t have a need...

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PPAI’s Sold-Out 2018 SPARK Conference Indicative Of Changing Demographics

Last updated: 08/15/2018

Registration for the 2018 PPAI SPARK Conference, July 19-21 in Nashville, Tennessee, has sold out—13 weeks in advance. Now in its second year, the event’s rapid adoption points...

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Measuring Email Effectiveness - DistributorCentral

Last updated: 08/15/2018

B2B email marketing continues to be the most popular and quickest return on your investment.  Not only is it one of the least expensive advertising channels, but it also gives...

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Top 2018 Promotional Product Trends to Follow This Year

Last updated: 08/15/2018

New year, new promotional product trends! This is one of my favorite articles to write each year, because it allows me to look back at how the industry has changed and make...

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Aprons Etc. receives 2018 PPAI Promotional Products "Best To Work For" Award

Last updated: 08/14/2018

Aprons Etc. receives 2018 PPAI Promotional Products "Best To Work For" Award PPB Reveals The 60 Greatest Companies To Work For...  In a process that began February 8 and...

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Promo Profile: The Stand-Up Comedian

Last updated: 08/14/2018

It’s an ability that’s helped the owner of Proforma Marketing Solutions (asi/300094) on countless sales calls and client consultations. And, it’s a skill that’s won him big...

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PromoJournal - The Brand Protector - The ROI on IoT

Last updated: 08/14/2018

There’s no question that electronics continue to be a hot category for promotional products distributors. We’ve talked about the risk with the peripherals, especially chargers...

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My Wedding in Mexico (with Cinco de Mayo Ideas)

Last updated: 08/14/2018

Trade Shows My Wedding in Mexico (with Cinco de Mayo Ideas) Alison Derkatch Strauss | April 9, 2015 | Branding , Case Studies , Food and Beverage , Giveaways , Holidays , Staff...

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How to Bring Spring and Organization Into Your Office

Last updated: 08/14/2018

When you live in a cold weather climate, the arrival of spring signals a fresh start. While January kicks off the calendar year, spring brings new ideas, big plans and a flurry...

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