Latest Articles


Is the retail collapse over? Shopping mall owners think so.

Last updated: 08/04/2018

Bon-Ton, Toys R Us, Sears, Claire's, Abercrombie & Fitch and Sam's Club are just a few of the major retailers that have shut hundreds of locations across the U.S. this year,...

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The 6 Essential Features You Need for Email Targeting

Last updated: 08/04/2018

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI...

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Email Architecture & Design Suite: Implementing Today to Prepare for Tomorrow

Last updated: 08/04/2018

The following blog post was written by Amy Pepler, VP GM, Digital Client Services at Epsilon. You can see more of our content with Epsilon here. If you think your email program...

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Why Virtual Reality Matters for Marketers in 2018 | Marketo

Last updated: 08/03/2018

A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver...

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Lessons From 3 Famous Social Media Marketing Viral Campaigns

Last updated: 08/03/2018

In an age where political and social issues frequently divide people according to their beliefs, there’s a common thread that keeps bringing them back together. Perhaps it’s...

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Why You Need To Include Pinterest in Your Marketing Strategy

Last updated: 08/03/2018

Did you know July is Independent Retailer Month? It’s a month to recognize smaller, local retailers who put their hearts and souls into the products they provide for customers....

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Digital Marketing FAQs (and Easy-to-Understand Answers) | Feldman Creative

Last updated: 08/03/2018

Here’s what I’ve done to create a page featuring digital marketing FAQs… I don’t have all the answers. Want to contribute to this post? Read my note at the end. It’d be cool to...

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Boost Your Brand Image by Pairing Email Marketing with Instagram - WebToolsDepot

Last updated: 08/03/2018

Boost Your Brand Image by Pairing Email Marketing with Instagram Boost Your Brand Image by Pairing Email Marketing with Instagram BLOG RESOURCES July 18, 2018 0 Harris...

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This Japanese Company Believes That Renting Space on Armpits Is the Next Great Ad Frontier

Last updated: 08/03/2018

Another sweltering subway commute. You don’t notice the people coming and going from your train, or the ads peppering the inside of the car. You’ve conditioned yourself to block...

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Guardian Australia reports its first profit in 2018 annual results

Last updated: 08/03/2018

Five years after launch the news site now employs 80 people and is visited by more than one in eight Australians online each month Guardian Australia has turned a profit and is...

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The Almost Unbelievable Power of Your Belief Systems

Last updated: 08/03/2018

I was horsing around with my dog the other day -- I promise this is an article on entrepreneurship -- when something extraordinary happened.  We’d been playing tug-of-war with...

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Google Analytics: Dissecting Bounce Rates for Ecommerce | Practical Ecommerce

Last updated: 08/03/2018

There are many metrics in Google Analytics. The bounce rate is among the most prominent, but it’s also among the most misunderstood. In this post, I will address the bounce rate...

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