Latest Articles


Alex Bogusky returns to advertising and Crispin Porter + Bogusky

Last updated: 08/06/2018

Hoo boy, get your triumphant return analogies ready–Steve Jobs to Apple in ’97, Howard Schultz to Starbucks in ’08, Michael Jordan to the Bulls in ’95. Now the advertising world...

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The problem with advertising decoded by Dave Trott - ET BrandEquity

Last updated: 08/06/2018

"The problem with advertising is that every year in the UK, £20.3 billion is spent on all forms of advertising . Of that, 4% is remembered positively, 7% is remembered...

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Square now lets developers use its Reader to build custom checkout experiences

Last updated: 08/06/2018

Square, the company you know from your favorite coffee shop’s checkout counter, is opening up its Reader hardware to developers. Using the new Square Reader SDK, developer swill...

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Burberry changes logo for first time in two decades

Last updated: 08/06/2018

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand's new logo says "Burberry London England"...

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6 Trends Shaping E-commerce Industry in 2018

Last updated: 08/06/2018

According to Statista, global e-commerce sales are likely to reach $4.5 trillion by 2021 from 1.3 trillion in 2014, registering a growth of 246.15 percent. How many other...

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Wayfair’s online sales grow 49% while losses increase more than 150%

Last updated: 08/06/2018

Wayfair Inc.’s e-commerce sales surged 49.1% in the second quarter ended June 30, reaching $1.64 billion, up from $1.10 billion in the year-ago period, the web-only furniture...

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MallforAfrica goes global, Kobo360 and Sokowatch raise VC, France explains its $76M fund

Last updated: 08/06/2018

B2B e-commerce company Sokowatch closed a $2 million seed investment led by 4DX Ventures. Others to join the round were Village Global, Lynett Capital, Golden Palm Investments,...

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Ecommerce Product Releases: August 2, 2018 | Practical Ecommerce

Last updated: 08/06/2018

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on video search and listings, shipping,...

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Why Wall Street Loves Amazon, Not Facebook | Practical Ecommerce

Last updated: 08/06/2018

Facebook announced its second-quarter results after business hours on July 25. Amazon posted its results after business hours on July 26. Facebook’s revenue increased 42...

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How to structure your email program to retain customers - Marketing Land

Last updated: 08/06/2018

Marketing Land Get the most important digital marketing news each day. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . How to...

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns | KoMarketing

Last updated: 08/06/2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows”...

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

Last updated: 08/06/2018

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel]...

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