Latest Articles


In Memoriam: Fran Ford, CAS

Last updated: 08/10/2018

Francis “Fran” Ford, Jr., CAS, president of supplier Castelli, a division of Magnet, LLC, and 2015 PPAI Hall of Fame inductee, passed away Monday after a long fight with...

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Promo Distributors Weigh In on the Secret to Naming Your Company

Last updated: 08/10/2018

If immortality were possible and William Shakespeare could fraternize with the folks from Red Antler, the Brooklyn-based branding agency, the Bard might find himself bored with...

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Scratch-and-Sniff Promo Ideas: the Good and the Gross

Last updated: 08/10/2018

Having recently entered the news cycle in earnest due to President Donald Trump’s reported desire to have it double Amazon’s shipping rates, the United States Postal Service...

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How Promo Products Benefit Real Estate Professionals | HALO Branded Solutions

Last updated: 08/10/2018

Real estate professionals know that constant promotion is required to keep your agency in the minds of the homeowners in your area. Beyond standard marketing techniques, you can...

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Expert Logo Design Tips 2018

Last updated: 08/10/2018

We ask the experts... At Outstanding Branding, we spend a lot of time working with the logos and branding of a wide spectrum of companies and organisations, creating bespoke...

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Awesome Merchandise seeks backers for expansion

Last updated: 08/09/2018

The fast-growing Leeds business has found a suitable site in Austin, Texas, and is poised to launch its offering to the huge US market. Awesome Merchandise was established in...

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3 Tips to Increase the Time People Spend Reading Your Content

Last updated: 08/09/2018

3 Tips to Increase the Time People Spend Reading Your Content 48 READS It’s no secret that creating engaging content is harder than ever. In fact, a study from Beckon showed...

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The Ultimate Guide to a Perfect Social Media Strategy

Last updated: 08/09/2018

According to CoSchedule, marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of...

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4 Ideas for Safely Getting Mentioned by .Gov Websites |

Last updated: 08/09/2018

As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it sure helps to have some mentions from...

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6 Ways to Track Sales from Your Community

Last updated: 08/09/2018

Don’t be afraid of the numbers, knowledge is power! In this episode, we share the tools and methods to measure how well your community is doing.  Creating an email list helps...

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Perspective | The local-news crisis is destroying what a divided America desperately needs: Common ground

Last updated: 08/09/2018

New York Daily News staff reporter Chelsia Rose Marcius cries as she is hugged by staff photographer Todd Maisel after they were both laid off last month. The tabloid will cut...

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Thinking about jumping ship in 2018? - AdNews

Last updated: 08/09/2018

It’s 2018. You’re back at work. It’s only been a couple of weeks but you already realise that it’s looking like ‘same shit, different year’. Clients are busy tweaking last...

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