Latest Articles


The ‘why’ of my company | Practical Ecommerce

Last updated: 08/09/2018

I’m envious of other companies, ecommerce and otherwise, that have a clear “why?” It’s easy to read Simon Sinek’s book, “Start With Why,” or watch his YouTube video. But it’s...

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Your Ecommerce Site Will Die Without These 3 Trust Signals

Last updated: 08/09/2018

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to...

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The Only 3 Types of Facebook Advertising Campaigns That Matter

Last updated: 08/09/2018

Tanya Brody / 8 min read In this chapter, we’ll introduce you to the different campaigns, objectives and ad types you should use to promote your products and where they each...

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Checkout Page Design: What *Not* to Do

Last updated: 08/09/2018

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at...

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Promotional Pet Giveaway on a Budget | Motivators

Last updated: 08/09/2018

founder, , had a pocket pet-sized budget. She needed a pet promotional item to surpass other dog promotional items. She knew she had to tap into an extraordinarily diverse,...

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PromoStandards Has Become a Regular, and an Interview with Paul Elfstro

Last updated: 08/09/2018

While the PPAI Technology Summit and the PPAI North American Leadership Conference are co-locating for a fourth consecutive year, another event has joined the party in recent...

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TopRank Marketing's Ashley Zeckman Appointed To Twin Cities Women In Digital Board

Last updated: 08/08/2018

TopRank Marketing Digital Strategy Director Ashley Zeckman has been appointed to Women In Digital’s Minneapolis and Saint Paul board of directors. Ashley will serve as Speaker...

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Surge Atlantic - Home

Last updated: 08/08/2018

Surge Atlantic Friday at 3pm our co founder Mia On The Go continues her interviews with our incredible #SurgeAtlantic18 speakers. This time it is the founder of Untwisted Media...

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Xeikon Café North America Recap: Knowledge is Power for Event Attendees

Last updated: 08/08/2018

This Spring, Xeikon held its second annual Xeikon Café North America event. From May 15 to 17, 2018, Xeikon customers, prospects, partners, and industry press and analysts...

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Manchester's G&H seeks buyer

Last updated: 08/08/2018

The Manchester sheetfed and web printer has filed a notice of intention to appoint administrators, but is not currently in administration. The business is close to 50 years old,...

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Content Marketing Audit - How to do one in Eight Easy Steps

Last updated: 08/08/2018

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful...

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How to Find Content Marketing Success from Moving

Last updated: 08/08/2018

How to Find Content Marketing Success from Moving 0 SHARES These lessons learned from moving can be applied to content marketing campaigns. I recently had a pleasure of helping...

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