Latest Articles
KPIs & User Journey Metrics for Marketers: Part 3
Last updated: 08/08/2018
In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t...
The Best Lessons from 100 CrazyEgg Posts
Last updated: 08/08/2018
I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most...
How to Write Like a Hipster (And Be Professional Too!)
Last updated: 08/08/2018
Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A...
10 Lessons for Marketers from Mary Meeker's Internet Trends Report
Last updated: 08/08/2018
Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to...
"The Content Code" by Mark Schaefer
Last updated: 08/08/2018
Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at one of the top marketing blogs in the world...
Content Curation for Inspiration: Tips for Marketers
Last updated: 08/08/2018
Content curation was one of the big buzzwords of 2012. Halfway through 2013, people are still talking about it. But what exactly is content curation and how can it help you as a...
12% of UK Instagram influencers are still buying fake followers
Last updated: 08/08/2018
Despite surging popularity in the emerging marketing channel, it seems a large chunk of influencers still refuse to play by the book in order to make a quick buck. A study by...
18 Essential Social Media Marketing Apps for Your Smartphone
Last updated: 08/08/2018
One of the greatest things about digital marketing is you can work from anywhere, anytime you want. You can schedule social media updates while you’re poolside on a tropical...
How to Market Your SaaS Company – markITwrite
Last updated: 08/08/2018
Software as a service (SaaS) is one of the biggest trends to hit the producers of IT solutions in a long time. Gone are the days when customers walked into a store and picked up...
Ethical Urgency: The Conversion Optimizer’s Secret Weapon
Last updated: 08/08/2018
Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new....
6 Exit Overlays that Convert More than Others
Last updated: 08/08/2018
Quick, think of all the reasons you leave a website. You probably came up with at least five, right? Abandoning visitors can be frustrating for website owners, especially since...
9 things to stop, start, and keep doing with email
Last updated: 08/08/2018
While many brands treat email marketing as a set-it-and-forget-it channel, it's important to continually optimize your strategy if you want to see great results in the inbox....