Latest Articles


How to Build an Ecommerce Funnel on Facebook

Last updated: 08/06/2018

Today, ecommerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half...

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Guess who's back? Alex Bogusky returns to CPB

Last updated: 08/06/2018

Alex Bogusky, the creative guru who led Crispin, Porter & Bogusky to advertising greatness beginning in the early 2000s, is coming back to the agency he bolted in 2010. Agency...

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The tech industry needs to reckon with the dark side of advertising, WordPress CEO Matt Mullenweg says

Last updated: 08/06/2018

On this episode of Recode Decode, Matt Mullenweg, the co-founder of WordPress, talks with Recode’s Kara Swisher about how the blogging platform has evolved in the 13 years since...

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How the ad industry is reacting to Bogusky's CP&B comeback

Last updated: 08/06/2018

Some people celebrate their birthday with a cake or a nice meal out. But Alex Bogusky, who turned 55 on Tuesday, marked the occasion by bursting back into the mainstream ad...

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Alex Bogusky returns to advertising and Crispin Porter + Bogusky

Last updated: 08/06/2018

Hoo boy, get your triumphant return analogies ready–Steve Jobs to Apple in ’97, Howard Schultz to Starbucks in ’08, Michael Jordan to the Bulls in ’95. Now the advertising world...

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The problem with advertising decoded by Dave Trott - ET BrandEquity

Last updated: 08/06/2018

"The problem with advertising is that every year in the UK, £20.3 billion is spent on all forms of advertising . Of that, 4% is remembered positively, 7% is remembered...

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6 Trends Shaping E-commerce Industry in 2018

Last updated: 08/06/2018

According to Statista, global e-commerce sales are likely to reach $4.5 trillion by 2021 from 1.3 trillion in 2014, registering a growth of 246.15 percent. How many other...

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MallforAfrica goes global, Kobo360 and Sokowatch raise VC, France explains its $76M fund

Last updated: 08/06/2018

B2B e-commerce company Sokowatch closed a $2 million seed investment led by 4DX Ventures. Others to join the round were Village Global, Lynett Capital, Golden Palm Investments,...

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Ecommerce Product Releases: August 2, 2018 | Practical Ecommerce

Last updated: 08/06/2018

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on video search and listings, shipping,...

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Why Wall Street Loves Amazon, Not Facebook | Practical Ecommerce

Last updated: 08/06/2018

Facebook announced its second-quarter results after business hours on July 25. Amazon posted its results after business hours on July 26. Facebook’s revenue increased 42...

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How to structure your email program to retain customers - Marketing Land

Last updated: 08/06/2018

Marketing Land Get the most important digital marketing news each day. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . How to...

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

Last updated: 08/06/2018

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel]...

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