Latest Articles
Xeikon Café North America Recap: Knowledge is Power for Event Attendees
Last updated: 08/08/2018
This Spring, Xeikon held its second annual Xeikon Café North America event. From May 15 to 17, 2018, Xeikon customers, prospects, partners, and industry press and analysts...
Manchester's G&H seeks buyer
Last updated: 08/08/2018
The Manchester sheetfed and web printer has filed a notice of intention to appoint administrators, but is not currently in administration. The business is close to 50 years old,...
Content Marketing Audit - How to do one in Eight Easy Steps
Last updated: 08/08/2018
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful...
How to Find Content Marketing Success from Moving
Last updated: 08/08/2018
How to Find Content Marketing Success from Moving 0 SHARES These lessons learned from moving can be applied to content marketing campaigns. I recently had a pleasure of helping...
KPIs & User Journey Metrics for Marketers: Part 3
Last updated: 08/08/2018
In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t...
The Best Lessons from 100 CrazyEgg Posts
Last updated: 08/08/2018
I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most...
How to Write Like a Hipster (And Be Professional Too!)
Last updated: 08/08/2018
Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A...
10 Lessons for Marketers from Mary Meeker's Internet Trends Report
Last updated: 08/08/2018
Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to...
"The Content Code" by Mark Schaefer
Last updated: 08/08/2018
Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at one of the top marketing blogs in the world...
Content Curation for Inspiration: Tips for Marketers
Last updated: 08/08/2018
Content curation was one of the big buzzwords of 2012. Halfway through 2013, people are still talking about it. But what exactly is content curation and how can it help you as a...