Articles about content marketing


3 Tips to Increase the Time People Spend Reading Your Content

Last updated: 08/09/2018

3 Tips to Increase the Time People Spend Reading Your Content 48 READS It’s no secret that creating engaging content is harder than ever. In fact, a study from Beckon showed...

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The Ultimate Guide to a Perfect Social Media Strategy

Last updated: 08/09/2018

According to CoSchedule, marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of...

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What's In A Global Header? 14 Nuggets From A Deep Dive Analysis | Marketing Insider Group

Last updated: 08/09/2018

When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header”...

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4 Ideas for Safely Getting Mentioned by .Gov Websites |

Last updated: 08/09/2018

As committed as you are to safe SEO, you still can’t argue with the value of backlinks. Even if backlinks aren’t your end game, it sure helps to have some mentions from...

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TopRank Marketing's Ashley Zeckman Appointed To Twin Cities Women In Digital Board

Last updated: 08/08/2018

TopRank Marketing Digital Strategy Director Ashley Zeckman has been appointed to Women In Digital’s Minneapolis and Saint Paul board of directors. Ashley will serve as Speaker...

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Surge Atlantic - Home

Last updated: 08/08/2018

Surge Atlantic Friday at 3pm our co founder Mia On The Go continues her interviews with our incredible #SurgeAtlantic18 speakers. This time it is the founder of Untwisted Media...

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Content Marketing Audit - How to do one in Eight Easy Steps

Last updated: 08/08/2018

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful...

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How to Find Content Marketing Success from Moving

Last updated: 08/08/2018

How to Find Content Marketing Success from Moving 0 SHARES These lessons learned from moving can be applied to content marketing campaigns. I recently had a pleasure of helping...

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KPIs & User Journey Metrics for Marketers: Part 3

Last updated: 08/08/2018

In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t...

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The Best Lessons from 100 CrazyEgg Posts

Last updated: 08/08/2018

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most...

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