Articles about direct marketing


In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal information” and other terms used in this notice

Last updated: 08/05/2018

In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal information” and other terms used in this notice. What personal...

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Leaders Are Readers. - DMAW

Last updated: 08/05/2018

I’ve got it from multiple sources…simply reading won’t cut it. You need to vary what you read to keep your mind sharp and your creativity flowing. You might be thinking, “Well,...

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define the modern household

Last updated: 07/20/2018

Pop quiz, marketers: how would you define the term household in 2018? Is a household determined by people who share the same last name, or people who share the same physical...

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Marketers Guide to ePrivacy Data Regulation | Data Services, Inc.

Last updated: 07/16/2018

While the GDPR has garnered all the attention as of late, ePrivacy presents another upcoming regulatory layer full of implications for those marketing and gathering data online...

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How to Improve Conversions on Direct Mail Campaign

Last updated: 07/12/2018

When marketers start direct mail campaigns, they might as well shout, “Show me the money!” That’s because the channel’s advocates say they will soon be seeing dollar signs, much...

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Denny Hatch Takes on a Direct Brand With Direct Ma

Last updated: 07/10/2018

Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It ain't over till the fat lady sings”...

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How and Why Marketing to Millennials With Print Bo

Last updated: 07/03/2018

By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing....

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Wrestling the One-Time Buyer Syndrome

Last updated: 06/25/2018

Wrestling the One-Time Buyer Syndrome Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Marketers have different names for them. Some marketers...

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Direct Mail in an Omnichannel Marketing Strategy

Last updated: 06/23/2018

Where Direct Mail Fits in Your Omnichannel Marketing Strategy Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments The following article was...

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Stay In Touch! Email Marketing After the GDPR

Last updated: 06/17/2018

Part I: Untangling the GDPR and the e-Privacy Directive This is the first post in a four-part series on GDPR and email marketing. Your email in-box has probably finally...

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Why the DMA really sold itself to the ANA: 'It was a total fire sale'

Last updated: 06/07/2018

The Association for National Advertisers on Thursday said it was acquiring the Data & Marketing Association for an undisclosed sum, a deal that the trade groups presented as an...

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GDPR: legitimate interest pitfalls & how to avoid them

Last updated: 05/19/2018

GDPR: legitimate interest pitfalls & how to avoid them By / Guy Hanson / In Best practice / How can marketers navigate the details of the incoming GDPR to avoid legitimate...

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