Articles about direct marketing
Don’t Sleep on Direct Mail Marketing | Data Services, Inc.
Last updated: 04/20/2018
If you’ve been sleeping on the direct mail marketing medium, and judging from the ad spend numbers many of you have, there’s good reason to reevaluate your budgeting decisions...
Referral Marketing: 4 case studies | MarketingSherpa Blog
Last updated: 04/05/2018
A MarketingSherpa email subscriber recently asked for relevant case studies on referral marketing campaigns. If you’re also looking for ideas and tactics to launch or optimize...
My direct mail fantasy, and other myths - DMAW
Last updated: 11/12/2017
I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys. She’s mine. When...
The State of Audience Data
Last updated: 08/10/2017
Audience data has come a long way. "When we started out," recalled Jason Downie of Lotame, "we had about 50 million cookies. Now we have four billion profiles." Downie, SVP and...
Better Together: Print and Digital
Last updated: 07/17/2017
"These are not unimportant messages," said Cali Tran, president of Valassis, the "intelligent media delivery" vendor. Tran was explaining how the messages Valassis delivers on...