Articles about direct marketing

Don’t Sleep on Direct Mail Marketing | Data Services, Inc.

Last updated: 04/20/2018

If you’ve been sleeping on the direct mail marketing medium, and judging from the ad spend numbers many of you have, there’s good reason to reevaluate your budgeting decisions...

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Referral Marketing: 4 case studies | MarketingSherpa Blog

Last updated: 04/05/2018

A MarketingSherpa email subscriber recently asked for relevant case studies on referral marketing campaigns. If you’re also looking for ideas and tactics to launch or optimize...

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My direct mail fantasy, and other myths - DMAW

Last updated: 11/12/2017

I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys.  She’s mine. When...

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The State of Audience Data

Last updated: 08/10/2017

Audience data has come a long way. "When we started out," recalled Jason Downie of Lotame, "we had about 50 million cookies. Now we have four billion profiles." Downie, SVP and...

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Better Together: Print and Digital

Last updated: 07/17/2017

"These are not unimportant messages," said Cali Tran, president of Valassis, the "intelligent media delivery" vendor. Tran was explaining how the messages Valassis delivers on...

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