Last updated: 08/08/2018
While many brands treat email marketing as a set-it-and-forget-it channel, it's important to continually optimize your strategy if you want to see great results in the inbox....
Last updated: 08/07/2018
The digital marketing landscape changes so quickly, it can difficult to keep up with the latest and greatest trends. In our Tastemakers and Trends series, we chat with seasoned...
Last updated: 08/06/2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows”...
Last updated: 08/06/2018
When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel]...
Last updated: 08/05/2018
You’ve been able to increase your email open rates. And that’s awesome! It seems like you’re getting this whole email marketing thing down. The problem? You still haven’t...
Last updated: 08/05/2018
The following blog post was written by Sara Luu and originally appeared on the Oracle + Bronto blog. With Black Friday, Cyber Monday and other holiday sales, many ecommerce...
Last updated: 08/04/2018
The following blog post was written by Amy Pepler, VP GM, Digital Client Services at Epsilon. You can see more of our content with Epsilon here. If you think your email program...
Last updated: 08/04/2018
Last week, we teamed up with our friends at Venga for a webinar all about delivering the best possible guest experience using email marketing. Michael Baker (Senior Account...
Last updated: 08/04/2018
Your account uses important data settings to manage things like your time zone, currency, company information, notifications, and more. Your default information affects what you...
Last updated: 08/03/2018
Have you ever felt clueless about something when it comes to email marketing? Truth be told, I used to pray that someone approaching our booth at an expo would talk to any of...