Articles about email marketing


9 things to stop, start, and keep doing with email

Last updated: 08/08/2018

While many brands treat email marketing as a set-it-and-forget-it channel, it's important to continually optimize your strategy if you want to see great results in the inbox....

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Tastemakers and Trends: Alison Lindland from Movable Ink

Last updated: 08/07/2018

The digital marketing landscape changes so quickly, it can difficult to keep up with the latest and greatest trends. In our Tastemakers and Trends series, we chat with seasoned...

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns | KoMarketing

Last updated: 08/06/2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows”...

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

Last updated: 08/06/2018

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel]...

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5 Email Marketing Campaign Mistakes That Can Cost You | iContact

Last updated: 08/05/2018

You’ve been able to increase your email open rates. And that’s awesome! It seems like you’re getting this whole email marketing thing down.   The problem? You still haven’t...

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Keep Holiday Shoppers Coming Back in the New Year

Last updated: 08/05/2018

The following blog post was written by Sara Luu and originally appeared on the Oracle + Bronto blog.  With Black Friday, Cyber Monday and other holiday sales, many ecommerce...

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Email Architecture & Design Suite: Implementing Today to Prepare for Tomorrow

Last updated: 08/04/2018

The following blog post was written by Amy Pepler, VP GM, Digital Client Services at Epsilon. You can see more of our content with Epsilon here. If you think your email program...

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Recap: Deliver a 5-star guest experience powered by email

Last updated: 08/04/2018

Last week, we teamed up with our friends at Venga for a webinar all about delivering the best possible guest experience using email marketing.  Michael Baker (Senior Account...

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Set Account Defaults | MailChimp

Last updated: 08/04/2018

Your account uses important data settings to manage things like your time zone, currency, company information, notifications, and more. Your default information affects what you...

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Introducing Clues for the Clueless Email Marketer - Practical Email Marketing For Engagement With Customers | Benchmark Email

Last updated: 08/03/2018

Have you ever felt clueless about something when it comes to email marketing? Truth be told, I used to pray that someone approaching our booth at an expo would talk to any of...

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How Marketing Automation Helps SEO - Practical Email Marketing For Engagement With Customers | Benchmark Email

Last updated: 08/03/2018

The economy is always shaky, the customers are fickle, and the technological landscape is always shifting and changing. That’s why we need every single tool we can get our hands...

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How Apple's DMARC Changes Affect Email Senders | SendGrid

Last updated: 08/03/2018

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within...

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