Articles about email marketing


9 things to stop, start, and keep doing with email

Last updated: 08/08/2018

While many brands treat email marketing as a set-it-and-forget-it channel, it's important to continually optimize your strategy if you want to see great results in the inbox....

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Tastemakers and Trends: Alison Lindland from Movable Ink

Last updated: 08/07/2018

The digital marketing landscape changes so quickly, it can difficult to keep up with the latest and greatest trends. In our Tastemakers and Trends series, we chat with seasoned...

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

Last updated: 08/06/2018

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this. It would have been cool to also show the 4 [funnel]...

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5 Email Marketing Campaign Mistakes That Can Cost You | iContact

Last updated: 08/05/2018

You’ve been able to increase your email open rates. And that’s awesome! It seems like you’re getting this whole email marketing thing down.   The problem? You still haven’t...

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Email Architecture & Design Suite: Implementing Today to Prepare for Tomorrow

Last updated: 08/04/2018

The following blog post was written by Amy Pepler, VP GM, Digital Client Services at Epsilon. You can see more of our content with Epsilon here. If you think your email program...

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How Marketing Automation Helps SEO - Practical Email Marketing For Engagement With Customers | Benchmark Email

Last updated: 08/03/2018

The economy is always shaky, the customers are fickle, and the technological landscape is always shifting and changing. That’s why we need every single tool we can get our hands...

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5 Fashion-Inspired Color Palettes for Your Summer Email Marketing Campaigns - Practical Email Marketing For Engagement With Customers | Benchmark Email

Last updated: 07/31/2018

If you are anything like me, you have been following the summer fashion trends closely and taking copious notes. What is hot this summer and what are the biggest names in...

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After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around

Last updated: 07/31/2018

Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green. In the...

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Hidden Metrics To Help You Improve Email Performance | Return Path

Last updated: 07/30/2018

One question I habitually ask our clients is, “What metrics do you use to measure and improve your email marketing performance?” The answers vary, but they typically cluster...

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Role of digital marketing in business development – a boon for SMEs and startups

Last updated: 07/30/2018

Today, nearly every business lives and dies by brand visibility. With over four billion people on the planet now being on the internet, a huge part of that visibility is...

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5 Ways to Reignite Your WooCommerce Abandoned Cart Recovery Rate

Last updated: 07/30/2018

Written by Adii Pienaar on July 25, 2018 Blog , How to sell online , Marketing . You’re spending a lot of time and money to drive quality traffic to your website. Your product...

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4-Step Checklist To Effectively Boost Your Engagement in Email Marketing

Last updated: 07/28/2018

You know email marketing is still a big deal. It still drives a lot of revenue within any business — especially in ecommerce. That’s why you closed your eyes, invested (maybe...

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