Articles about marketing automation


To Become a Tech Titan, You’ve Got to Build a Tribe

Last updated: 08/05/2018

Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in...

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The 6 Essential Features You Need for Email Targeting

Last updated: 08/04/2018

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI...

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Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape - ClickZ

Last updated: 07/29/2018

Up until this month, Datorama was a low-profile Israel-based startup that ran a marketing analytics platform for enterprise clients, agencies, and partners. Just six years old,...

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Applying Conversion Rate Optimization to All Aspects of Marketing

Last updated: 07/28/2018

Conversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a...

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Email Deliverability: The Topic Every Nonprofit Marketer Should be Talking About - Salesforce.org

Last updated: 07/27/2018

By: Michael Sharelis, Senior Channel Development Manager at Return Path and Elaine Stanfield, Product Marketing Manager at Salesforce.org. What are you doing to increase your...

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How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost

Last updated: 07/24/2018

How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost At CaliberMind we seethe business results of running account-based marketingevery day with our customers so...

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Re-engagement Email Best Practices To Win Back Inactive Subscribers

Last updated: 07/23/2018

What do you think, which one makes more sense: spending your resources on getting new customers or investing more into keeping your existing buyers, and warming up your leads...

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Here's how blockchain is poised to disrupt digital marketing - ClickZ

Last updated: 07/23/2018

Blockchain is the buzzword of the moment, but the hype around the technology is warranted. To put it simply, blockchain is a fundamental rethinking of how data is tracked...

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Website Versus Email Marketing: Who Owns Personalization of Your Brand?

Last updated: 07/22/2018

Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To...

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Why CMO's Should Focus on the Financial Performance of Digital Marketing

Last updated: 07/22/2018

Why CMO's Should Focus on the Financial Performance of Digital Marketing Email address: Popular Posts At MTA, Chitra  creates research-based content that reflects the dynamics...

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5 lessons marketers can learn from China's most successful ecommerce businesses - ClickZ

Last updated: 07/20/2018

It goes without saying that the Chinese market is playing a larger role than ever before in today’s business environment. Not only does the country boast the fastest-growing...

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What is CRM: Everything You Need to Know

Last updated: 07/17/2018

Every sales team wants to build the best relationships with prospects and customers. But managing all of your interactions with your accounts can become a lot to handle. This...

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