Articles about marketing automation
To Become a Tech Titan, You’ve Got to Build a Tribe
Last updated: 08/05/2018
Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in...
The 6 Essential Features You Need for Email Targeting
Last updated: 08/04/2018
Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI...
Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape - ClickZ
Last updated: 07/29/2018
Up until this month, Datorama was a low-profile Israel-based startup that ran a marketing analytics platform for enterprise clients, agencies, and partners. Just six years old,...
Applying Conversion Rate Optimization to All Aspects of Marketing
Last updated: 07/28/2018
Conversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a...
Email Deliverability: The Topic Every Nonprofit Marketer Should be Talking About - Salesforce.org
Last updated: 07/27/2018
By: Michael Sharelis, Senior Channel Development Manager at Return Path and Elaine Stanfield, Product Marketing Manager at Salesforce.org. What are you doing to increase your...
How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost
Last updated: 07/24/2018
How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost At CaliberMind we seethe business results of running account-based marketingevery day with our customers so...
Re-engagement Email Best Practices To Win Back Inactive Subscribers
Last updated: 07/23/2018
What do you think, which one makes more sense: spending your resources on getting new customers or investing more into keeping your existing buyers, and warming up your leads...
Here's how blockchain is poised to disrupt digital marketing - ClickZ
Last updated: 07/23/2018
Blockchain is the buzzword of the moment, but the hype around the technology is warranted. To put it simply, blockchain is a fundamental rethinking of how data is tracked...
Website Versus Email Marketing: Who Owns Personalization of Your Brand?
Last updated: 07/22/2018
Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To...
Why CMO's Should Focus on the Financial Performance of Digital Marketing
Last updated: 07/22/2018
Why CMO's Should Focus on the Financial Performance of Digital Marketing Email address: Popular Posts At MTA, Chitra creates research-based content that reflects the dynamics...
5 lessons marketers can learn from China's most successful ecommerce businesses - ClickZ
Last updated: 07/20/2018
It goes without saying that the Chinese market is playing a larger role than ever before in today’s business environment. Not only does the country boast the fastest-growing...
What is CRM: Everything You Need to Know
Last updated: 07/17/2018
Every sales team wants to build the best relationships with prospects and customers. But managing all of your interactions with your accounts can become a lot to handle. This...