Addition to PSI puts clothing in the mix - Product Media Magazine | By The BPMA

Last updated: 08-13-2018

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Addition to PSI puts clothing in the mix - Product Media Magazine | By The BPMA

PSI is set to be bigger next year with the incorporation of PromoTex Expo, an international trade show for promotional apparel, sportswear and workwear. Promo Tex Expo will take place concurrently with PSI and viscom from 8 to 10 January 2019 in Düsseldorf.

Organiser Reed Exhibitions claims the move creates Europe’s largest alliance of advertising and sales events. It is predicted that the three shows will draw more than 1,000 exhibiting companies and more than 20,000 trade visitors from around the world.

About 140 exhibitors are expected to participate in the first PromoTex Expo in Hall 13 of the Exhibition Centre in Düsseldorf. Petra Lassahn, event director in charge of all three trade shows, said: “Nearly half of all trade visitors will travel from outside Germany – a level of internationality that’s unsurpassed in Europe. That’s because here at PromoTex they get to meet the most important international textile manufacturers, importers, textile distributors and finishing services providers.”

The focus will be on such hot topics as mass customisation and personalisation, smart clothes, sustainability, and textile finishing. Creative special exhibits covering key industry topics and networking formats including a matchmaking event round off the programme and provide the industry with the perfect foundation for lead generation, relationship management and continuing education.

Reed Exhibitions has appointed Stefan Roller-Aßfalg, a veteran in the textile finishing and promotions industry as project manager of PromoTex Expo.

Michael Freter, managing director, Reed Exhibitions Deutschland said that while PSI members and certified agencies would retain the exclusive right to visit PSI, PromoTex Expo and viscom would be open to international trade visitors without memberships.

“By creating a dedicated textile advertising world – the PromoTex Expo – we’re strengthening the exclusive character of PSI. We did that because again and again we’d heard about a desire for an open trading zone beyond the limits of the PSI Show, especially from the promotional textiles segment. In the new structure, we’re doing justice to both sides,” he said.

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