SEO (Search Engine Optimization) is the activity of ensuring that a website can be found in search engines for words and phrases relevant to what the site is offering, primarily focusing on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.
Whether you already have a website or are planning to build a fresh site using DistributorCentral’s Responsive Website Editor, understanding the most basic, effective SEO practices that you can do yourself can make a huge difference to your site’s performance since the majority of web traffic is driven by major commercial search engines such as Google, Bing, and Yahoo! There is an art and a science to SEO, and an endless array of websites and SEO professionals out there who can help optimize your website, but the following are a few easy tips to help you improve your SEO that you can do yourself.
1. “On-Site” SEO Elements These elements are part of the content on each page of your website that should be optimized to help search engines accurately index your pages.
Keywords: keep it simple – choose of up to five keywords or keyword phrases in your web content that make it possible for people to find your site via search engines. There are many keyword search tools available online to help you find the most relevant keywords that will drive ongoing web traffic and conversions on your site. Keywords can be sprinkled throughout the actual page content as well as added to META TAGs on your pages, but having relevant, applicable content in the actual text on your web pages is critical to accurate indexing.
Title Tag: The title tag on pages of your website tells search engines what any given page is about in the most concise and accurate way possible. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the